Marketing Miracle

Much has been made about Kathy Griffin's comments at the Emmy Awards and the Miracle Theater's response in a full page ad in the USA Today. The reality is that they both are smartly marketing themselves.

Kathy's target audience does not include a lot of Christians, so she can say "Suck it, Jesus" without a backlash from her fans. Also, her new comedy video is titled, "Everybody Can Suck It" so why not say something provocative to promote your new video. Anyone who watches "My Life on the D List" should know that Kathy is a marketing machine, always thinking of new ways to promote herself and make money.

Then comes the condemnation from the Miracle Theater in Pigeon Forge, Tennessee in the form of a full page ad in the US Today. The outrage they expressed was designed to be "picked up" by bloggers and entertainment and cable news shows. They only spend $95,000 for the ad and in return receive millions of dollars in advertising exposure. They ad asks Christians to sign the "Enough is Enough" petition on the website where they are collecting thousands of email addresses to market their show. Very smart.

I encourage you to check out the Miracle Theater web site to watch their promotional video which encourages church groups to get a bus and see their show, buy mementos at the gift shop, eat at the concession stand, and visit Noah's Ark Petting Zoo where you can ride a camel. It left me wondering if the Miracle Theater is about making Christians or making money?